The Jibe Core is a SASS suite composed of candidate experience products aimed at the enterprise market for employment and recruiting. The marketing site is the primary channel for communicating to potential clients how Jibe's software is changing the face of recruiting, hiring and the candidate experience. The Jibe site can be viewed here

Problem

Upon being hired by Jibe, I was tasked with a top-to-bottom redesign of the entire Jibe corporate website. I had to make it both responsive and newly product-focused. The design at the time was a mess of barely-composed content and ad-hoc features and it required a complete visual and structural overhaul.

Approach

With a month to complete the redesign, I led a compacted UX discovery and design period during which I interfaced with stakeholders, ascertained requirements, collected user research and competitive research, and conducted a heuristic analysis of the current site before assembling content and drafting wireframes to communicate the design. Once developed, the site went live in time to be featured at the 2014 ERE Recruiting Conference.

Impact

The site was used as the predominant tool for the Jibe Sales and Marketing teams to promote Jibe Products at ERE 2014 and was responsible for a substantial amount of enthusiasm and leads. Subsequently, the new design resulted in 80% higher engagement and a 60% increase in conversions. The site went on to win a Stevie award for Best Computer Software products website from the American Business Association.

Before and After

Comparison of the site landing page before and after the redesign. The previous design was unfocused, with items being injected ad-hoc, depending on a particular's stakeholder's new ideas for what should be given prominence. The revised site was focused more on the particular products and more oriented toward conversions (scheduling a demo).